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Priory Street
Coventry CV1 5FB
United Kingdom
Tel: +44 (0)24 7765 7688
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The centre is currently exploring whether consumers are fully aware of, and concerned with, the common ethical pitfalls in the various types of social media research conducted by marketers and marketing academics, and whether such consumer attitudes and concerns have an impact on consumers’ willingness to take part in social media research.
This project maps the supply chains of three areas of motorsport – Formula One, Formula E and Endurance Sports Car Racing – to identify strengths, weaknesses and local economic growth opportunities which may be targeted for economic development support by Local Enterprise Partnerships (LEPs), UKTI and BIS.
This research investigates the emotions evoked by ecolabels and how they impact the brand image and influence consumers’ choices for “green brands”.
This study aims to explore how businesses and consumers can engage in the circular economy, the facilitators and inhibitors for doing so, and the importance of these actions for sustainable economies and societies. The UK and Germany are used as two case studies for exploring how and why the coffee shop industry takes part in the circular economy.
This study aims to assess whether an alternative approach of new market entrants, such as Tesla, in marketing the EV as a desirable gadget, badge of honour and ‘must-have’ brand, is likely to bring about mass adoption and a step-change in sales.
Employment has been seen as a key route out of poverty, however there are also increasing concerns about the prevalence of in-work poverty in the UK. The proposed research seeks to fill a gap in evidence about 'what works' in harnessing growth sectors for poverty reduction.
Project findings highlight how clear communication with the local community and proper inclusion in the planning and implementation phases can potentially greatly improve the satisfaction levels of the host community with regard to the event and the legacies it may bring.
Between 2015 and 2019 Dr David Bek and Dr Jill Timms managed externally funded projects examining different facets of sustainability within the global cut-flower industry.
The aim of this doctoral research is to explore the internal and external drivers influencing citizens' participation in urban community food growing projects.
This 3 year study will conduct a revised history of the nationalised British coal industry (1947-1994), examining this from a macro-, meso-, and micro-, perspective.
This study explores consumers normative and ethical preferences with regards to corporate responsibility (CR), and the role of companies in the governance of nature, in order to identify diverse consumer perspectives on CR.
Collaboration with Stockholm University (2010-2015) Coventry University internal funding has allowed for the development of a long-term relationship between Coventry and Stockholm Universities. The collaboration between Dr Brady (CCSJ, Coventry University) and Prof Olin Lauritzen (Department of Education, Stockholm University) is a useful example of a proactively sought research relationship that is international, cross-disciplinary, and has benefits for both academics and both universities.
Analysing the electronic Assisted LivingTechnology (eALT) market potential and proposing new business models to take the market forward.
Mapping UK automotive R&D infrastructure and capability against future technology roadmaps to support strategic investment.
The EventRights project will explore and produce recommendations as to how major sporting events (MSEs) can influence MSE organising committees and other stakeholders to ensure that progressive social opportunities to address inequality, enhance diversity.
Electric Vehicles (EVs) are being promoted for their potential for reducing CO2 emissions, local air pollution, and dependence on oil imports. However, their uptake has remained slow despite heavy investment in upstream technologies and production, and a raft of economic incentives to potential consumers. This research will consider the interdependency between manufacturing and services in the context of the interactions between networks of producers, business services and consumers. In doing so, it will enable us to assess how different approaches to consumers can help to develop the EVs market.
The overall aim of this project is to develop an in-depth understanding of two key groups within the workforce that are crucial to the successful delivery of mega events: volunteers and temporary workers. In particular it seeks to address a number of research objectives.
The emerging ethical profile of mega-events: exploring the governance, standards and sustainability issues that contribute to corporate social responsility legacies.
The objective of this research is to analyse the importance of culture in the city planning which is an indispensable way in understanding the local identities and its history.
Towards consumption reduction in clothing: An exploration of the motivators,facilitators and impediments to buying less
Priory Street
Coventry CV1 5FB
United Kingdom
Tel: +44 (0)24 7765 7688
