The defence of new cultural centrality in cities of mega-events: the cultural legacy of Rio 2016

The objective of this research is to analyse the importance of culture in the city planning which is an indispensable way in understanding the local identities and its history.


A Status Market Approach to the Electric Vehicles Market

Electric Vehicles (EVs) are being promoted for their potential for reducing CO2 emissions, local air pollution, and dependence on oil imports. However, their uptake has remained slow despite heavy investment in upstream technologies and production, and a raft of economic incentives to potential consumers. This research will consider the interdependency between manufacturing and services in the context of the interactions between networks of producers, business services and consumers. In doing so, it will enable us to assess how different approaches to consumers can help to develop the EVs market.


Understanding the hidden engine of mega events: exploring the expectations, experiences and benefits of mega events for volunteers and temporary workers

The overall aim of this project is to develop an in-depth understanding of two key groups within the workforce that are crucial to the successful delivery of mega events: volunteers and temporary workers. In particular it seeks to address a number of research objectives.


The Emerging Ethical Profile of Mega-Events

The emerging ethical profile of mega-events: exploring the governance, standards and sustainability issues that contribute to corporate social responsility legacies.


Towards consumption reduction in clothing: An exploration of the motivators, facilitators and impediments to buying less

Towards consumption reduction in clothing: An exploration of the motivators,facilitators and impediments to buying less


Supporting Inclusive Growth through the Third Sector

Third sector business model change and its impact – two case studies of third sector organisations delivering ‘inclusive economies initiatives’ in the East and West Midlands.


Aquaculture and Fisheries in Ghana and their impact on food security

To assess the various effects that aquaculture and fishing have on food security and poverty within Ghana.


Negotiating the creative ecosystem: cultural and creative microenterprise business journeys

Sponsorship of a PhD studentship by Creative United to support their work in providing financial goods and services to enable the growth and development of the UK’s cultural and creative industries.


Expert Advisor to MEPC High Performance Technology and Motorsport Cluster Study

Commissioned SQW to investigate the high performance technology and motorsport (HPTM) cluster across the geography “within about 30 minutes” of Silverstone.


Innovation in Tackling Food Waste

This ESRC Festival of social science event, aimed to showcase new and innovative research strategies of tackling food waste and connect social innovators with the business community.


A Self Contained British Empire in Metals

This project explores attempts after the First World War to organise a British imperial minerals strategy, to ensure British control over the mineral reserves of the Empire.  


The ‘Prosper’ programme – researching business support for cultural and creative organisations

The Prosper programme aims to strengthen the resilience and investment readiness of arts organisations, museums and libraries in England.


Sustainable Wild Harvest Products

Much wild harvesting is unregulated and poses sustainability risks, and retailers increasingly want transparency concerning social and environmental impacts within supply chains. This project is a response to the need to identify solutions to meet this assurance gap.


COVID-19 and Future Transport

Working in-conjunction with Coventry City Council’s Transport and Infrastructure team, Dr Andrew Jones and Dr David Jarvis sought to interrogate emerging thinking surrounding the future of transport in order to support the Council’s COVID-19 recovery plans.


Evaluation of City of Culture Transforming Leadership Programme

Working within evaluation design principles and a methodology which aligns with the City of Culture Trust’s strategic approach, and to the outcome-led / partner-driven model deployed across the city.


Examining Sustainability Risks in Indonesia-UK coffee supply chains

Examining Sustainability Risks in Indonesia-UK coffee supply chains


Ethics of Social Media Research

The centre is currently exploring whether consumers are fully aware of, and concerned with, the common ethical pitfalls in the various types of social media research conducted by marketers and marketing academics, and whether such consumer attitudes and concerns have an impact on consumers’ willingness to take part in social media research.


Developing UK Motorsport: A Supply Chain Analysis

This project maps the supply chains of three areas of motorsport – Formula One, Formula E and Endurance Sports Car Racing – to identify strengths, weaknesses and local economic growth opportunities which may be targeted for economic development support by Local Enterprise Partnerships (LEPs), UKTI and BIS. 


The Emotional Power of Eco-Labels: an Exploratory Study of Consumer Emotions Evoked by Eco-Labels and the Effect on Green-Brand Image

This research investigates the emotions evoked by ecolabels and how they impact the brand image and influence consumers’ choices for “green brands”.


Arts Based Approaches to Consumer Research

This evolving area of research aims to explore the value of arts-based approaches in enabling consumers, marketing researchers and other relevant stakeholder groups to engage in dialogues and devise solutions to diverse consumption issues.